Weighing Strategies for Print-to-Digital Shift

For education publishers, the shift from print textbooks to digital materials isn't as simple as just churning out a library of new online programs, e-books, apps, or other Web-based resources. If publishers are serious about getting new, digital products into schools, the process is likely to require them to take risks and make and potentially difficult changes to their sales strategies, personnel, and the overall way they look at the market.